phoenix italia srl

About us


Short history of the company


Phoenix Italia has been founded in 1994.

The first product developed by the company was an original, low cost, tamp-blow applicator, designed to be used in connection with the Datamax Prodigy Plus label printer. In a short time, different versions of this applicator where derived to be integrated with several other printer models available on the market.

This product family, named AP 97, has been updated to improve functionality and operating safety.

In response to further market needs, we have also developped a line of large-size label applicators for pallets (1995) and a small electrical applicator (1996).

The AP 4000 has been introduced on the market in the 1998, to satisfy the need of an industrial-grade applicator with good autonomy but economically competitive. This machine uses a cheap printer but due to the external unwinder-rewinder it handles big rolls of labels.

During the year 1999 the technology of the clutch-less, stepping motor driven rewinder developed for the AP 4000 has ben used in the AP 4042, an applicator that can use the most poular print engines on the market, like Sato 84xx, Datamax PE 42 and PAX 110.

The lack uf a product for primary labeling where typically preprinted labels are used has been covered in the year 2000 with the AP 120, a wipe-on applicator with a speed up to 40 m/min and with its tamp-on and tamp-blow version AP 120.

The mission of Phoenix Italia

To design and produce label applicators for many popular label printers, continuously upgrading existing products to meet the most demanding application requirements and maintaining high and constant quality standards.

To supply technical support to the customers in order to quickly find solutions for any problem concerning the use of the products or their integration in packaging lines and in complex industrial automation systems.

Sales organization

The sales network is exclusively indirect, through distributors and system integrators that are free to sell our products under their own name and brand. They integrate our applicators with printers purchased separately and install the complete print/apply systems at the end-user facilities.

A deliberate choice of our company was to concentrate resources mainly on product development and not on direct-sales and post-sale structures, so we normally do not supply our equipment to the end-users. For the same reasons, we do not resell printers or materials: this is the business of our customers.

Main products

AE201 Electrical (air-less) applicator for UBI EC 201/501 label printers
AP97 Tamp-on/tamp-blow applicator for a wide range of 4" thermal transfer printers
AP170 One/Two/Three sides pallet applicator for 6/8" thermal transfer printers

AP4000 Print and apply system based on Zebra Z4000 thermal transfer printer
AP4042 Print and apply system for Datamax PE42, Sato 84xx, Zebra 110 & 170 PAX
AL120 Wipe-on applicator applicator for preprinted labels, 40 m/min, 120 mm width
AP120 Tamp-on and Tamp-blow   applicator for preprinted labels, 40 m/min, 120 mm width

Installations

Approx. 2000 label applicators are on the market, 60% of them abroad in Europe and in the U.S.

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